Pump up Promotion Success with Personalized Marketing

by Laurie Palanza on May 8, 2017 3:46:26 AM

To know your customers is to love them—or at least to be able to show them some love. As a retailer, the more you know about their shopping behaviors, the more effectively you can engage and reward ...

Digital System: A Win-Win for Retailers and Customers

by Lexy Johnson on Jan 12, 2017 12:18:02 PM

The key to unified commerce is a digital system, and it offers retailers and customers the best of both worlds: an exceptional shopping experience that drives increased revenue and ...

Millennial Shoppers Tips for a Unified Commerce Experience

by Lexy Johnson on Dec 1, 2016 11:46:57 AM

 

As the fastest growing segment of shoppers, Millennial expectations about omnichannel shopping are a force to be reckoned with. In

Millennial Shopper's Expectations Drive Unified Commerce

by Lexy Johnson on Oct 18, 2016 11:27:11 AM

Millennial shoppers now outnumber their Baby Boomer counterparts in the U.S., making their documented expectations about seamless commerce ...

Luxury Brands and the High Cost of Missed Opportunities

by Laurie Palanza on Sep 21, 2016 12:19:51 PM

I went to New York City recently on a mission to purchase a leather tote bag. Before leaving, I visited two of my favorite luxury stores' websites to review their inventory. I added several ...

Is Your Most Valuable Marketing Asset Running at Peak Performance?

by Chad Bratschi on May 19, 2016 9:01:11 AM

It’s surprising that retailers and consumers view personalization quite differently. The vast majority of shoppers—88%—claim that the more personalized an experience is (mobile, online and in-store), ...