Agility, Control & Innovation in Retail Commerce

Are your retail promotions coming up short? 

Make Their Way Your Way

How important is it that retailers get promotions right? It’s doubly critical. First, successful marketing programs are gateways to revenue growth. Secondly, 70 percent of shoppers who receive personalized offers are more likely to become return customers.

 

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Click and Collect: Art or Science?

Following our last post about establishing the right processes and associate training to improve the art of delivering a convenient and engaging click-and-collect experience, this post examines the technology (science) that’s essential for meeting the highest of shopper expectations and creating a win-win for retailers and customers.

 

 

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Click and Collect: A Win-Win for Customers and Retailers

For shoppers, it should be a more convenient, faster, and less expensive option than delivery. For retailers, it’s an opportunity to drive foot traffic to the store and personally engage with customers. When executed properly, click and collect is a win-win. Let’s look at why Millennials, the world’s largest group of shoppers, are finding that today’s click-and-collect experiences don’t meet their expectations and how retailers can begin to create a win-win situation.

 

 

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Pump up Promotion Success with Personalized Marketing

To know your customers is to love them—or at least to be able to show them some love. As a retailer, the more you know about their shopping behaviors, the more effectively you can engage and reward them.

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Digital System: A Win-Win for Retailers and Customers

The key to unified commerce is a digital system, and it offers retailers and customers the best of both worlds: an exceptional shopping experience that drives increased revenue and productivity.

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Millennial Shopper's Tips for a Unified Commerce Experience

 

As the fastest growing segment of shoppers, Millennial expectations about omnichannel shopping are a force to be reckoned with. In Part I of this special Millennial blog report, our secret omnichannel shoppers recorded their firsthand buy online/pick up in store experiences with several large U.S. retailers. 

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Millennial Shopper's Expectations Drive Unified Commerce

Millennial shoppers now outnumber their Baby Boomer counterparts in the U.S., making their documented expectations about seamless commerce experiences a high priority as retailers plan for the future. But what is critical is that in eight years, it’s estimated that Millennials will make up 75% of the world's purchasing class. It’s easy to see why retailers want to understand what makes them tick and use that information to create a unified commerce experience that fosters loyalty based on the drivers that matter to this demographic.

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Luxury Brands and the High Cost of Missed Opportunities

I went to New York City recently on a mission to purchase a leather tote bag. Before leaving, I visited two of my favorite luxury stores' websites to review their inventory. I added several selections to my wish list to keep track of them. Since neither retailer's eCommerce site offers the opportunity to book an appointment in the store or view a specific store’s inventory, I was forced to proceed blindly, hoping to find what I was looking for.

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Is Your Most Valuable Marketing Asset Running at Peak Performance?

It’s surprising that retailers and consumers view personalization quite differently. The vast majority of shoppers—88%—claim that the more personalized an experience is (mobile, online and in-store), the more likely they are to shop at that retailer again. So those 24% of retailers who don’t believe personalization is worth the effort might want to reconsider, or be left in the dust as competitors undermine their brand loyalty.

Now that the value of personalization has been firmly established, how does the omnichannel retailer make it happen? There is no greater opportunity to personalize a shopping experience than in the store, where more than 90% of all retail transactions are still conducted. Face-to-face interactions with associates have the power to fully engage shoppers, create a meaningful relationship, and deepen loyalty. No doubt your hiring criteria have placed charming, enthusiastic personnel in your stores who are able to generate small talk and convert sales based upon experience —a good start, but just the first step.

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