Laurie Palanza

Laurie Palanza
Laurie has 20 years experience designing, implementing and delivering measurable field marketing programs that address the business problems her prospects customers are trying to solve.
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Recent Posts

Pump up Promotion Success with Personalized Marketing

by Laurie Palanza on May 8, 2017 3:46:26 AM

To know your customers is to love them—or at least to be able to show them some love. As a retailer, the more you know about their shopping behaviors, the more effectively you can engage and reward ...

Luxury Brands and the High Cost of Missed Opportunities

by Laurie Palanza on Sep 21, 2016 12:19:51 PM

I went to New York City recently on a mission to purchase a leather tote bag. Before leaving, I visited two of my favorite luxury stores' websites to review their inventory. I added several ...