Discount Tire Embarks on a Store Transformation Journey that Combines OneView Commerce with hybris and SAP to Strengthen “Customer for Life” Brand Experience

Posted by Laurie Palanza on Dec 1, 2014 9:14:00 AM
Laurie Palanza
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First tier one retailer in North America to embrace associate-led store transformation driven by in-store engagement platform.

BOSTON, Dec. 1, 2014—OneView Commerce , the retail industry’s first and only provider of a  commerce-driven store platform  that enables multi-directional cross channel content capture and delivery, today announced that Discount Tire  has chosen OneView to enhance its exceptional “customer for life” brand experience in its more than   875 stores   across the United States.

Discount Tire Chief Customer Officer  Steve Fournier  explains, “It was time to replace our legacy POS system as part of a multi-phased corporate-wide transformation, and OneView will allow us to deliver a personalized customer experience that is aligned with our brand tenets and strategy. We believe that empowering associates to provide our customers with the information they need to make informed decisions anywhere and at anytime is what our transformation is all about. OneView was the only store solution delivering multi-directional, multi-channel customer engagement that seamlessly utilizes the  hybris commerce platform and interacts with strategic SAP products such as the  Customer Activity Repository (CAR)  .”

OneView’s built-in integration with the hybris commerce platform and the capabilities of SAP CAR will allow Discount Tire to capture and deliver content to and from these platforms to ensure that the in-store experience is maximized as a key pillar for customer engagement. This multi-directional content delivery is the primary component of OneView’s infrastructure that enables the store to become the digital hub of customer experience. Whether engaging in shop, at the car or in the bay, OneView allows associates to utilize mobile technology to capture data, track progress, communicate to customers, and provide the types of services that align well with the Discount Tire brand.

“Discount Tire is the first tier one retailer in North America to embrace a store transformation model that focuses on how the critical associate-customer relationship can be enhanced and expanded by technology and data leveraged across every channel.” said OneView Chief Operating Officer Linda Palanza  . “They are demonstrating that store engagement is no longer measured by simply bringing content from one channel to another, but instead focuses on the sharing of critical data and information across the enterprise and into their vast partner and supplier networks to improve customer service.”

About Discount Tire/America’s Tire
Discount Tire/America’s Tire, based in Scottsdale, Arizona, is the world’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in Oregon, and parts of Washington and California. The company currently operates more than 875 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR Nationwide Series and Monster Energy AMA Supercross. For more information about Discount Tire/America's Tire visit or

About OneView Commerce
OneView Commerce delivers the first commerce-driven customer engagement platform that enables the associate-led store transformations that define successful cross channel retail strategies in today’s digital reality. OneView combines standard functions, such as line busting, mobile checkout and end-to-end cross-channel solutions, on a platform that captures and delivers content from any channel to and from the critical interaction point in store. Content is driven to the store to ensure associates are empowered to engage and expand customer interaction and maximize the selling power of the in-person store experience. Integration with analytics, device management, workforce optimization, digital content delivery, and more within the OneView framework creates multi-directional content delivery and allows store information to be delivered back across the channels, enterprise or a retailer’s expanded network of suppliers, partners or manufacturers. E-Plus Gruppe, O’Reilly Auto Parts, Discount Tire Corporation, and J.R. Simplot are among the global retailers revolutionizing their operations with OneView., Twitter: @oneviewcommerce.

OneView is a registered trademark of OneView Commerce. All other trademarks belong to their respective companies.


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