Every day is a juggling act for multichannel retailers who need to quickly fulfill customer orders for items purchased online, in-store, via supplier warehouses and through other channels. Today’s shoppers expect to know whether the item they want is available, and the answer better be in stock and ready to ship.
Unfortunately for some high-profile chains such as Aéropostale, the once-popular destination for tweens and teens, they didn’t have the right answer and ended up as a Chapter 11 casualty. With outdated inventories adorning store shelves, it appears management lacked access to inventory levels and couldn’t react quickly enough to fluid sales data and trends. Read the article.