Strategic Omnichannel Makeover for Winning Over Millennials

Posted by Lexy Johnson on Apr 5, 2017 1:52:23 PM
Lexy Johnson
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Millennials are the nation’s largest living generation — 75.4 million vs. 74.9 million baby-boomers per the 2016 census — and a purchasing powerhouse poised to explode. Because technology is at the epicenter of everything millennials do — how they communicate, socialize and shop — this first generation of digital natives has outstripped most retailers’ ability to engage with them. Modern retailing is at a critical crossroads, having to reconcile this unprecedented demographic shift with an across-the-board change in how technology is used within the shopping experience. Read the full article.


Topics: Digital Store Platform Digital Transformation Millennials