Empowering Commerce That Matters

Unified Commerce: A Tale of Two Experiences

The choice to be relevant is likely one of the most crucial decisions a retailer is making today. Are they doing it with enough speed and purpose to do justice to their brand?

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Digital System: A Win-Win for Retailers and Customers

The key to unified commerce is a digital system, and it offers retailers and customers the best of both worlds: an exceptional shopping experience that drives increased revenue and productivity.

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Millennial Shopper's Tips for a Unified Commerce Experience

 

As the fastest growing segment of shoppers, Millennial expectations about omnichannel shopping are a force to be reckoned with. In Part I of this special Millennial blog report, our secret omnichannel shoppers recorded their firsthand buy online/pick up in store experiences with several large U.S. retailers. 

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Millennial Shopper's Expectations Drive Unified Commerce

Millennial shoppers now outnumber their Baby Boomer counterparts in the U.S., making their documented expectations about seamless commerce experiences a high priority as retailers plan for the future. But what is critical is that in eight years, it’s estimated that Millennials will make up 75% of the world's purchasing class. It’s easy to see why retailers want to understand what makes them tick and use that information to create a unified commerce experience that fosters loyalty based on the drivers that matter to this demographic.

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Luxury Brands and the High Cost of Missed Opportunities

I went to New York City recently on a mission to purchase a leather tote bag. Before leaving, I visited two of my favorite luxury stores' websites to review their inventory. I added several selections to my wish list to keep track of them. Since neither retailer's eCommerce site offers the opportunity to book an appointment in the store or view a specific store’s inventory, I was forced to proceed blindly, hoping to find what I was looking for.

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